Feeds:
Posts
Comments

Posts Tagged ‘Kitty Ferreira’

IMG_3277Kitty Ferreira is an award winning label that aims to dispel the ‘hippy’ connotations of ethical and sustainable fashion, by juxtaposing city chic with the natural world.  The sustainably sophisticated silhouettes are made in London.  The multi- product collection has been described by The Guardian as suitable for “boardroom activists” and made in sizes 6-26 to meet the needs of women of every size.  Kitty Ferreira is part of the Best of Britain exhibit at Moda 360.

The label was created by London College of Fashion graduate, Creative MD & Founder,  Valerie Goode, who chose to pursue a career in ethical fashion after being headhunted to work in China as a Senior Womenswear Designer.   The horrendous pollution she witnessed in the Chinese fashion industry, that served as the catalyst to choose her own fashion path.  The Kitty Ferreira brand is an homage to her late grandmother and is inspired by Kitty’s Caribbean lifestyle.  Kitty Ferreira is dedicated to the values of yore:  “The value in upcycling has been practiced by our grandmothers long before it became a fashionable term”

Read Full Post »

%d bloggers like this: